Posty Crumbs
For brands and venues
Your campaign can have an address.
An ad interrupts someone sitting still. A crumb waits at a place and rewards someone for showing up. One is rented attention that ends when the budget does. The other stays on the map afterwards.
Start by dropping one yourself with the free app. For anything bigger, email hello@postycrumbs.com and a person answers.
What you can build
How does a brand use Posty Crumbs?
The same pieces every user gets, put together at a scale that turns a city into a board.
A product drop becomes a route
Murals, courts, stores, creators and hidden unlocks, in an order people follow on foot. The launch is somewhere to go rather than something to scroll past.
A venue people explore while standing in it
A park, a stadium, a store, a hotel. Layer it with stories, details nobody notices, and things that only open when someone is actually there.
An event with a before, during and after
Bring people to it, collect what everyone captured while it runs, and keep the whole thing afterwards as an archive of that weekend — searchable by year.
Go live from the activation
A stream tied to the place, not to a follower list. People nearby can walk in; people across the world can watch and see where it is.
Unlocks, hunts and games
Timed reveals, things hidden behind a visit, a challenge that runs across a neighbourhood. The physical world becomes the level, and the reward is real.
You find out which places actually worked
Every open, follow and finished trail is tied to a spot. You learn which wall pulled people in and which one nobody stopped at — which an impression count can never tell you.
The rules we will not bend
Is this just advertising with extra steps?
No, and the limits are the product. People come to a crumb; it is never pushed into a feed at them. Nothing a brand pays for gets a boost over what anyone else left, and there is a ceiling on how much of any one view can be brand content.
Try it before you brief it. Drop three crumbs at one location with the free app and walk the route yourself. It will tell you more in an hour than a deck will.
Questions
What a marketing team asks first.
What does an activation cost?
It depends on what you are building, so there is no price list. Email hello@postycrumbs.com with the place and the idea and you will get a straight answer from a person, not a sales sequence.
Do people have to follow us to see it?
No. A public crumb is found by anyone who is near it or searching the subject. Following just means they hear about the next one.
Can we run a game or a scavenger hunt?
Yes. Crumbs, trails, timed unlocks and events are the building blocks, and they combine into a hunt across a street, a venue or a whole city.
How do we know if it worked?
Opens, follows, trail completions and what people left behind at your locations. Because a crumb is tied to a place, you can see which spots actually pulled people in and which did not.
Can we take it down afterwards?
Yes, any time. But most of the value arrives after the campaign window, because the crumbs keep being found by people who were never targeted.
An ad stops when the money does.
This does not. That is the entire argument, and one location is enough to test it.